Regent’s team announced as finalist for prestigious miaList 2022

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Regent’s Events has been shortlisted for the miaList Team of the Year: Sales and Marketing 2022.

Regent’s has been recognised by The Meetings Industry Association in its prestigious annual awards alongside four other team finalists. The accolade is for ‘going the extra mile and playing a pivotal role in making business meetings and events a successful’.

The unrelentless hard work of the sales and marketing team has led to our most successful summer yet. Outdoor events have increased by 40% for 2022, with guest numbers rising by an average of 25%.

Our Summer Spectacle Showcase took place on Thursday 5 May to welcome event planners and agents to an exclusive event. After a very successful marketing outreach, over 230 guests registered to attend, offering very positive feedback. Our caterers, entertainment providers and suppliers showcased an innovative display of what they can deliver for summer parties at Regent’s. This included internationally inspired cuisines, a wellness retreat, cocktail making and immersive photobooths.

This event, along with further marketing investment into our SEO strategy, has seen our sales inquiries spike significantly in 2022. Our online presence as an events venue has also grown dramatically. This is part of a strategy to streamline our marketing efforts profitably given the busy nature of the team’s work. The team has invested in creating our user-friendly website, improving the performance for event planners to find what they need quickly and successfully.

Responding to this achievement, Rafael Azzopardi, External Events Manager said: “We are proud to be a finalist for such an esteemed accolade. It’s great to see the sheer hard work of the team over the past 12 months being recognised. It’s a very small team, so to be providing exceptional sales and marketing strategies despite all the obstacles and challenges faced and alongside the delivery of the events operationally too, is testament to each individual.

“The majority of the team do not come from a sales and marketing background. So, to achieve this, highlights the value of their willingness to develop professionally and learn new skills. It’s certainly a great motivator for the team who already can’t wait to continue their sales and marketing in 2023!”

The awards will open up to a public vote before winners are announced on 17 November 2022 at Hilton Birmingham Metropole.

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